The principle of proximity relates to how close or far elements are from each other. In design, the principle of closure is seen in carousels of images where the image on each side is cut off, but you still know what it is. The human mind can visualize the “missing” shape precisely because the surrounding shape exists. This visual principle is often seen in the use of negative space in the creation of logos. The principle of closure relates to how the human brain creates shapes out of what it sees, even if that shape is incomplete. Even a person’s gaze in an image can be perceived as a form of visual continuity. This can also be achieved through color and shape. Continuous lines in design don’t necessarily have to be lines per se, but rather a sense of continuity from one element to another. The principle of continuity is about how people see things and subconsciously look for a continuous line of sight. ![]() A visitor instantly perceives this row of words as a whole, an element of many parts, but with one function: to navigate between pages on this website. All the words are the same size, equally spaced and of the same color. Let’s take a top menu on a web page as an example. The principle of similarity is about how similar elements are perceived as a group or a whole. The more you use them, the more you’ll find them fitting into your technique before you know it, you’ll have assimilated them. This theory can be applied to graphic design and UX/UI design. Today, we’d like to share the Gestalt principles closest to the design field. Regarding design, Gestalt principles can help us better understand how people perceive and absorb the information they are presented with. Gestalt theory is an approach to psychology that was born at the beginning of the 20th century to understand human perception and how the mind perceives things it sees. Gestalt is a German word that translates into English as pattern, form, shape, figure or unified structure. ![]() ![]() If you’re unfamiliar with it, Gestalt theory offers a set of suggested rules for improving composition in your designs. There is no better example of how psychology affects design than Gestalt theory.
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